16.5.11

Congratulations to ng Connect and BSL!

We are very pleased to announce that the ng Connect Solutions Concept Video Series has earned a Telly Award, in the category of Online Video.

The Telly Awards honor the very best television commercials and programs, as well as the finest video and film productions, and work created for the Web. Since 1978, the Telly Awards has existed to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 31st Annual Telly Awards received over 13,000 entries from all 50 states and 5 continents, and are judged by CEOs, executive producers, creative directors from corporations, media and production companies across the United States.

In this new world of network-driven content, the Solution Concept Video Series illustrates how demand is the driving force behind emerging opportunities in consumer technologies and solutions. Each video details how the multi-partner, multi-discipline ecosystem approach of ng Connect is ideal – not only for conceiving and developing solution concepts, but for quickly evolving them from ideation to market reality. If commercialized, these solutions have the potential to revolutionize many industries, from professional photography to advertising, to perhaps most critically – our health sector.

A tremendous thank you to everyone who helped make the ng Connect Solutions Concept Video Series an award-winning success!


9.5.11

How to Survive a Press Check

Whether you are a Production Manager, Designer or even an Account Executive, a time will come when you are needed at a press check – the final and all-important step in the print production process. But does the thought of a press check make your heart race, and not in a good way? You are not alone. It can be pretty intimidating walking into a pressroom with the huge presses humming along at a fast pace, with everyone waiting for your sign off. If you break it down to a few simple steps it won’t seem so daunting to sign off that press sheet.

By the time you get to the press, the pressman should have the sheet pretty much ready to go based on the colour proofs that you approved earlier in the process. These proofs should be at the press. Once the pressman is happy he will pull you a sheet for your approval. Oh and feel free to bring another pair of eyes, it doesn’t hurt to have two people reviewing things and it can take a bit of the pressure off. Now for the checklist…

• Is it the right stock? Seems obvious, but mix-ups can happen.
• Take a good look at the overall sheet, for a first impression of how it looks.
• Check for registration and trapping, and ensure everything is lined up properly (and that any knocked-out type is legible).
• Does the overall colour need an adjustment? If it does – give honest, straightforward feedback (e.g. looks too red or whites look dirty) and let the pressman worry about how to fix it.
• Are you using spot colours? If so check against a PMS book for accuracy.
• Make sure no copy is missing and that the images are all positioned correctly.
• Is the colour consistent throughout the sheet? Colour match the proof and determine if it’s what you expected.
• Check for flaws, hickeys, imperfection, hairs, or broken type.

If you do make changes to the press sheets it is a good idea to number them so you can keep track of where you have been. Once you have a sheet you are happy with, sign it off and ask for a couple of sheets to take back to the office and you are done!

Want to learn more about graphic arts production? Choose from one of the many helpful books available on the subject, like this one.