“The consumer is sitting at the bottom of a bunker with his head in his hands, wondering if it’s safe to come out,” Jez Frampton, global chief executive at Interbrand, an Omnicom Group agency specializing in corporate and brand identity, said during a general session of the conference.
“It’s up to us to stimulate demand in the marketplace again,” he added.
What do you think? Read more Resolved to Keep on Marketing, Even in Tight-Fisted Times
- Roger Buergel, Artistic Director, Documenta 12, Kassel, Germany
Ferran Adrià is the influential chef - some say most influential in the world - from El Bulli restaurant in Cala Montjoi, Catalonia. I urge you to look through the general catalogue of dishes the restaurant has prepared from 1983 to 2005. Interestingly, the introduction to the catalogue begins with a classic information architecture dilemma: how do you categorize things? For El Bulli, food falls into "families" - follies, morphs, tapas/dishes - names almost as poetical as when and how they are served.
Visit the catalogue here
The Big Wild refers to the part of Canada that is still in its natural state. And the vision is to keep at least half of Canada's public land and water wild forever. The hope is to achieve this through education, fundraising, and support and encouragement for the public to lobby decision-makers.
The social movement launched this past Spring, with guerrilla marketing stunts in Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Quebec City, Halifax and St. John's that introduced Canadians to its social networking site, www.thebigwild.org/
The site allows Canadians not only to learn about Canadian wild spaces in need of protection, but encourages supporters to share stories, videos and photos about their own wilderness experiences. This keeps the site real, personable, and fresh. People can truly feel a part of the project and gain a sense of pride. The prizes available for various ways of getting involved only increase the incentive to participate.
To complement the online components of the campaign and keep the viral message going offline as well, Mountain Equipment Co-op is selling (by small donation only), green Big Wild shoelaces.