It was another bang-up job for the BSL video team this past Thursday, as we headed out to the offices of QNX Software Systems, to shoot a three-minute video for a brand new client.
Without tangling you in too much technical jargon, it’s pretty easy to describe QNX’s awesomeness in a nutshell. For the last thirty years this company has been developing ultra-reliable software that has impacted a TON of what we do on a day-to-day basis – from changing the way we use the Internet or take medicine, to the development of sustainable technologies in the home or improving your online shopping experience – the sky seems to be the limit for how QNX touches our lives.
Starting bright and early before sunrise, our team got to work prepping for the talent – and in this case the talent was the client himself – Andy Gryc, QNX Product Marketing Manager – as well as the QNX Connected Car. The QNX Connected Car is one of their latest game-changing innovations featuring a slew of state-of-the-art bells and whistles, including the Apple iPod Out – the very focus of the video itself.
Shooting was well underway by 9am and things were looking good. Andy appeared to be something of a natural, and pairing his talent with the seemingly limitless capabilities of our Canon 5D made the men behind the camera, John and Sean, pretty impressed with the outcome. All scenes were wrapped by 1pm, and the footage was already into production by 3pm (superhuman talents aside, our team still needed to eat). Fast forward a cool 24 hours after the shoot itself and the client already had the rough cut in hand.
But we can’t hog all of the glory. We owe the uber-efficiency of this shoot to a mélange of variables – really good technology + natural talent and lovable new client + positive attitudes across the board = an excellent chance for success. Thankfully we were able to capture some highlights of this magical mix on our BSL Flickr Page.