Branding and the "R" word

An interesting story in the New York Times today about the 98th annual meeting of the Association of National Advertisers. Some marketers - actually the biggest names in the business - feel a responsibility to help get us through this financial mess.

“The consumer is sitting at the bottom of a bunker with his head in his hands, wondering if it’s safe to come out,” Jez Frampton, global chief executive at Interbrand, an Omnicom Group agency specializing in corporate and brand identity, said during a general session of the conference.

“It’s up to us to stimulate demand in the marketplace again,” he added.

What do you think? Read more
Resolved to Keep on Marketing, Even in Tight-Fisted Times

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