The award-winning drama series Mad Men, now in its third season on AMC, follows the lives of advertising executives in the 1960’s. It is safe to say that no other television program glorifies the excitement and challenges of the advertising world quite like it.
Although the characters and storylines of Mad Men are fabricated, the campaigns pitched throughout the series are not. Creators of the show have brought authenticity to Sterling Cooper ad agency by resurrecting actual campaigns from that era - forming parallels between the real world and 'Mad' world.
Popular examples of these vintage marketing campaigns include Kodak’s Carousel slide projector, which Don Draper (played by John Hamm) pitches as a wheel of memories, and the famous print ad for the Volkswagen Beatle with a caption reading “Lemon”.
Not only is it refreshing to see art imitating life, but it is just as awe-inspiring to see how far the ad world has come since the days of typewriters and hand-drawn storyboards.