Place d’Orleans Gets Personal

On the heels of the recently released Place d’Orleans App for the iPhone, the shopping centre is continuing efforts to enhance its interaction with audiences, by way of a few facelifts on the Place d’Orleans Facebook page. To better personalize the conversation between fans and hosts of the page, BSL has designed a dedicated ‘Team’ section, giving fans a few snapshots into the personalities behind the posts.

These personalized profiles have already had an impact on user interaction, with wall conversations increasing in casual tone and fans becoming more frequently inclined to share their thoughts, ideas and opinions on a variety of topics.

Establishing this stronger connection with fans has also facilitated some unique approaches to contest engagement. The recent Father’s Day ‘Who’s Your Daddy’ contest invited fans to share insights about what kind of dad they’re lucky to have, and these insights determined which prize they would be entered to win.

Another way Place d’Orleans was able to successfully leverage their dialogue with fans was through Facebook polls, asking fans to choose which movies they would like to see at the shopping centre’s ‘Saturday Free Movie Nights’, happening throughout the summer.

BSL has worked alongside Place d’Orleans throughout all development phases of these new social media engagement tactics.

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