As eCommerce continues to grow rapidly, so do shopper expectations. Recently, Banfield-Seguin and Canada Post worked together on a campaign for Canada Post Web Services, a solution that will enable the best possible online experience for shoppers.
Banfield-Seguin developed an integrated campaign - including video, DM, print and online advertising - to communicate the benefits of Web Services through simple, clear creative concepts. The national campaign was targeted at both online merchants and eCommerce solution providers.
Web Services is an important opportunity for Canada Post. The suite of eCommerce solutions integrates Canada Post shipping data and enhanced capabilities easily, seamlessly and affordably in a merchant’s ecommerce solution.
Banfield-Seguin and Canada Post collaborated closely in determining the marketing plan, messaging strategy, and mix of tactics. Together we also developed a creative testing strategy to ensure we could continuously refine the campaign while in market.