Banfield-Seguin’s front lawn evolved into a venue for some heated competition. What had originally started with a small group casually playing the centuries-old Italian lawn bowling game during our Thursday BBQ lunches, became a 3-month long, 10-team round robin tournament.
To raise the stakes, we even pulled out Banfield-Seguin’s storied bocce trophy from the attic. It had been stored there since current company owners John and Nancy won it as a duo back in 2001. This piece of company nostalgia gave the tournament a “past-meets-present” narrative that made it difficult for anyone to resist participating (especially since our two leaders would be defending their title). 
The epic final game opposed the first place finishers from each group: Team Gnocchi
(5-0 record in the Cream-Based Pasta division)
vs.
Team Ziti
(5-0 record in the Tomato-Based Pasta division)
Forced to play this decisive game one-on-one because their partners were both away from the office, Venise from Team Gnocchi and Pete A. from Team Ziti battled it out over a “best 2 out of 3 sets” game.
After losing the first game 7-0, Pete rallied to take the next two nail-biters 7-4 and 7-4 to secure the win.
Needless to say, everyone who took part and watched this colourful ball-throwing competition had a great time – proof that in life, like in creative marketing communications, the simplest ideas often lead to the best results.
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