Grandmothers Advocacy Network and Banfield-Seguin Celebrate GRAN's New Brand

Every now and then, in the marketing communications world, we get the chance to work with an organization that is truly making a difference. Working with the Grandmothers Advocacy Network (GRAN) was one of these times.

Over the past six months, Banfield-Seguin had the opportunity to work on a re-branding effort with GRAN. GRAN is a network of grandmothers and grand-“others” who advocate in Canada and around the world on behalf of children in Africa who have been orphaned by AIDS, and the grandmothers who raise them.

On November 20th, our clients dropped in on Banfield-Seguin, giving us the chance to celebrate the success of the rebranding together. GRAN representatives from across Canada were present, and it was an occasion for tremendous gratitude, and even a few tears — on both sides.

GRANS front row, left to right: Marilyn Coolen, Andrea Beal, Gillian Sandeman, Pat Evans, Peggy Edwards, Hilary Elliott, Val Swinton, Linda Watson, Bonnie Johnson. GRANS back row, left to right: Kathleen Wallace-Deering, Marjorie Kort, Janet Wilkinson. BSL TEAM left to right: Christina Flavell, Peter Mulder, James Laing, Christine Hume, Bianca Manga, Nancy Webb.
 We want to thank Banfield-Seguin, your president Nancy Webb and the team that worked on this project,” said Peggy Edwards, proudly wearing her GRAN t-shirt adorned with the new logo.   “The new brand is working so well for us — it has unified the Grandmothers Advocacy Network and made us an even stronger force to be reckoned with.”

Peggy Edwards & Nancy Webb sharing the new GRAN umbrella!
“I was hesitant about working with an outside company to do our branding,” said Hilary Elliott, GRAN representative from Calgary. “I wasn’t sure of the process and if they would ‘get it’. How could they possibly come up with the right look & feel to represent all that we do and represent? When the logo options were presented, we were amazed by the designs and the fact that you understood us so well.”

When asked to say a few words about the experience working with GRAN, Director of Strategy Christina Flavell reminisced about that initial creative presentation. “We finished taking you through all the logo and tagline options and there was a brief pause, and then you all burst into applause. It was the most amazing and gratifying experience I think I’ve ever had in this business.” Associate Creative Director Peter Mulder agreed, saying, “We can’t thank you enough for your enthusiasm and passion throughout the project. It was such a pleasure for all of us to work with your organization.”
Marilyn Coolen tells us about GRAN going to Washington, DC!
Another GRAN representative, Marilyn Coolen from Halifax, shared her experience with the new brand. “We boldly applied to present at the World AIDS conference in Washington this year — never thinking that we would be accepted, being first-time applicants. Imagine our surprise when we heard we got accepted! We were so proud to have a banner with the new logo and tagline at our booth. And it worked! The new brand got people’s attention and they were drawn to our booth to find out more. As a result GRAN has established a new network of contacts farther afield.”

Overall, it was an evening that left us all glowing. It was an encouraging reminder that regardless of what we do day-to-day, there are always opportunities to give back and try to make the world a better place. It may sound sentimental, but it’s true. GRAN is out there doing it every day.  Take a moment to learn more about GRAN and their amazing accomplishments as a “a voice for grandmothers and children orphaned by AIDS in Africa” at www.grandmothersadvocacy.org.

No comments:

Post a Comment