In Fall 2012, Alcatel-Lucent asked Banfield-Seguin to assist with the creative strategy, messaging, image selection and video for a new campaign, IP Video Innovation.
The IP Video Innovation solution delivers video content to customers wherever and whenever they want it, and Alcatel-Lucent needed to prove to today’s consumer that their IP video offering is better than the competition’s. To achieve that objective, we developed the creative concept “Seeing is Believing”. The campaign challenges the audience to see for themselves how unique IP Video Innovation truly is.
View the video below to learn more about the project and in particular, the captivating still-motion video we produced for the IP Video Innovation campaign.