Without question, it has been a great awards season for us! We’re very pleased to announce another 3 wins, this time at the 2013 Excel Awards, organized by the Ottawa chapter of the International Association of Business Communicators (IABC).
As always, the IABC Ottawa Excel Awards event was a great opportunity to showcase our work with local clients in front of the National Capital Region’s creative communications community. And our projects did not disappoint, taking home 3 of the 12 Awards of Excellence presented.
First, the NAC Presents brand strategy and launch won in the category of Brand Communication. NAC Presents is a new performance series that brings Canada’s most exciting artists to the National Arts Centre stage. To help bring this new brand to life, Banfield-Seguin developed a vibrant visual identity and an integrated campaign for the inaugural 2011-12 season.
Second, our Place d’Orléans Vlogger Search Contest won for social media. This back-to-school promotion blended multi-faceted social media outreach with traditional marketing tactics in order to connect with fashionistas in a real and relevant way. The campaign successfully continued the evolution of the Place d’Orléans brand into a premier fashion destination.
Our third award went to the NAV CENTRE “Meeting Hero” campaign for photography. This multi-platform initiative was designed to show that the NAV CENTRE – Eastern Ontario’s largest conference and meeting facility – meets all the criteria for a successful corporate event. To give the campaign a unique, authentic look, we used photos of real NAV CENTRE employees in all the marketing materials.
Banfield-Seguin is very proud that the IABC has recognized our work. We would like to thank our clients and everyone who was involved in making these projects a success.
About the IABC Ottawa Excel Awards:
The International Association of Business Communicators (IABC) Ottawa Chapter is the voice of Ottawa’s communications industry. The Excel Awards recognize work across three divisions: communication management, communication skills and communication creative. Recipients are recognized for their contributions in fields ranging from media relations, crisis communications and branding to graphic design, audiovisual and interactive media. Entries are scored by volunteer judges from across Canada, each a leader in the field of communications.