I was listening to a podcast episode of Six Pixels of Separation (#94), and here are 6 new blogging techniques, according to Mitch Joel, demonstrating how blogs have shifted as people learn what works and what doesn't.
1) Tell half the story - Instead of having a beginning, middle, and end to your posting, tell only part of the story so the other half can be generated by the community (and build traffic, essentially). A well-written blog posting may not generate many (or any) comments because there is nothing left to say, so leave the post open-ended.
2) Be provocative - With so many bloggers, your title needs to stand out. Being a bit provocative will help grab attention.
3) Use video - Embedding visuals and especially video will help get people excited, people often like to watch video rather than reading and it can really add to the content.
4) Write longer, well thought-out posts - Shorter, snappy posts are being filtered directly into Twitter or other micro-blogging platforms.
5) Blog frequently - If you don't blog frequently, your blog may be thought of as stale and will get lost in the sea of blogs.
6) Use your blog as your home destination - Instead of treating the blog your online journal, make it a core destination for your audience. This will also help with organic search rankings.
So these are a few things to think about as you set out to write your blog posts, and I know I will consider these suggestions for my own. Overall, I think it shows just how things are changing in the 'blogesphere'. What do you find is working for you?
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