The Age of Persuasion

CBC Radio has an interesting show entitled The Age of Persuasion. Host Terry O'Reilly explores the countless ways marketers permeate your life, from media, art, and language, to politics, religion, and fashion. I found the most recent episode, Royal Jelly, a great listen. Terry looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they’ve changed popular culture. They are the savants, the gifted, the elect- those with ‘royal jelly’. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.

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