As we approach this monumental switch to spring, BSL has been working with Place d’Orleans on the debut of their new campaign. In recent years we have developed a more fashion-forward image for the shopping centre – one that features a real focus on the latest trends, must-have items and inspiring styles of the season.
Our team hit the road to Montreal once again to stage a full-day shoot for the new campaign. Our feature model breezed into the studio where we draped her in whites, florals and animal prints – just a few of the hottest looks you’ll be seeing this spring. Not only did the day produce a batch of super hot shots for the campaign, but BSL has also put together a video that captures the fashion magic from behind the scenes.
While you may have seen previous Place d’Orleans campaigns whirring past you on bus wraps throughout town, or hitting your doorstep in the mail, this campaign marks a shift in the media mix. Interior bus ads and transit shelter ads will feature a special QR code, taking users directly to view the campaign video (which lives on the Place d’Orleans YouTube channel). To support this new media effort, the campaign also encourages audiences to download the new Place d’Orleans app for the iPhone, which hooks users up with the latest trends, tips and promos happening right now in the mall.
The new season may mark an increase in temperature, but for the fashionistas – the arrival of spring is enough to give chills. Be on the lookout for the campaign launch on April 1st.