Now it’s time to review the platform from a business perspective. More specifically for those who have a brick and mortar type of business. Sorry e-businesses, this part of Foursquare is not for you. There is an option for Brands, but more on that another time.
This nifty little video explains the basics but the process is fairly simple: With an account set up you just need to a) claim your venue b) create one or many specials, and then c) monitor your results.
Claiming your venue
Go to the Foursquare page of your business by finding it in the search, or adding your location into the system and then follow the link that says "Do you manage this venue? Claim here." It’ll walk you through the rest of the steps to confirm that you are who you say you are.
Once your venue has been confirmed, you can start to craft your specials, there are many types of specials available but they fall under two main categories: Attract new customers to your business and Encourage loyalty among your existing customers. Both have their advantages depending on what results you are looking for. See the images below for more specifics.
Monitoring your results
As the venue manager you have several real-time statistics available to you:
- Total daily check-ins over time
- Your most recent visitors
- Your most frequent visitors
- Gender breakdown of your customers
- What time of day people check in
- Portion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook
The trick is to use the information that you gather to help tweak your specials to help with your marketing goals.
With a few simple steps, you can be well on your way to attracting new customers and rewarding the loyalty of those you already have.
Have any of you already created a Foursquare special? Let us know about it in the comments.