Alcatel-Lucent and Banfield-Seguin challenge telecommunications service providers to rethink their core beliefs.

Alcatel-Lucent and Banfield-Seguin made May 22, 2012 a day for re-thinking the status quo. At its annual technology symposium, this year hosted in Silicon Valley, Alcatel-Lucent announced the launch of its first core router portfolio, the 7950 XRS. Banfield-Seguin worked intensely with Alcatel-Lucent to produce key launch marketing elements, including teaser and launch videos, web page designs, online banners, and the launch presentation for the event, presented by Basil Alwan, President IP Division and Head of Network Strategy. The campaign creative was all centered on the theme “Rethink Your Core Beliefs”. To watch the launch video, click here. 

Banfield-Seguin developed the theme to highlight the Alcatel-Lucent core router’s unprecedented ability to deliver scale, efficiency and versatility – without compromise. Traditional core routing approaches force telecommunications providers to choose between optimal scale and functionality on a single platform. Alcatel-Lucent’s powerful and innovative new core router combines scale and capability with flexibility, to address future needs. The campaign brought that unique advantage to life through eye-catching metaphorical imagery, balanced with hard-hitting facts and data. 

Thank you to our clients at Alcatel-Lucent for working with us on its bold and innovative entry into the core router market.