Making a Fashion Statement: Place d’Orléans Spring Campaign

Spring and fashion just naturally go together. That’s why the spring campaign for Place d’Orléans showcases the latest trends defining the spring season. And — from tangerine and polka dots to colour blocking and coloured denim — you can find them all at Place d’Orléans.

This season, we took the photo shoot out of the studio and into a private residence, bringing home just how accessible the new looks are for any lifestyle.

To make the campaign pop, BSL created print, radio and transit advertising, plus in-mall signage. We’re also harnessing a growing array of social media platforms, including new addition Pinterest. You can also check out elements of the campaign at Facebook, Twitter and placedorleans.com.

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