FITC Toronto 2008
Break it. Break your tools. Break your patterns. Break the norm. Break the standards. Break it.
FITC is a Canadian company that produces engaging design and technology events that inspire, educate and challenge the best new media designers and developers from around the globe.
Established in 2002 by new media guru and entrepreneur Shawn Pucknell, the company has held successful events across both Canada and the United States and is expanding overseas. According to FITC’s founder, the first step to producing a successful event is choosing a host city with a passion for the interactive arts. FITC has left its mark in the following geographies:
Canada: Montreal, Ottawa, Toronto, Vancouver, Winnipeg
USA: Chicago, Hollywood
The FITC name was derived from the first show that was produced in 2002 called ‘Flash in the Can’ -- a reference to Adobe’s (previously Macromedia’s) Flash software, and CAN taken from Canada. This inaugural event focused strictly on Flash, but the scope of future events has broadened with the explosion of interactive media to include all platforms including mobile, installations, motion graphics and games.
A few of us will be attending this years Flash in the Can conference. That is Pete, John, our intern Matt, and myself. If anyone's going to be looking for us there, we'll be the really good-looking ones.