BSL works with a lot of B2B clients, and in the world of business it’s all about the presentation. Every business has a story to tell, and these stories need to be communicated to myriad audiences – clients, customers, partners, boards, tradeshows, etc. For a lot of B2Bs, this story can be complex. It can have a lot of facts, figures and details that while crucial to the plot, aren’t always sexy on the surface.
When Alcatel-Lucent approached us about developing a multi-module presentation to be shown at Mobile World Congress in February, the challenges were significant – from a limited timeframe to being able to highlight the features of a revolutionary new product (the “lightRadio” cube) in development.
Integrating video, motion graphics and Flash technologies, the five-part presentation is designed to illustrate the ‘Wireless Around’ world that ALU is helping realize through some pretty exciting 4G innovations, and the successful transformation of many of the world’s largest wireless networks. The BSL video team worked for weeks creating a virtual world that helps bring ALU’s vision of Wireless All Around to life.
We developed the presentation to be shown on a Samsung Galaxy Tablet, as part of a one-to-one interactive demonstration by Alcatel-Lucent representatives from their booth at MWC. This gave presenters the ability to move throughout the booth, while the modular interface allowed presenters to jump back and forth to specific areas of interest to individual customers.
The presentation was officially debuted at Mobile World Congress in Barcelona, Spain in February, where Alcatel-Lucent was able to successfully tell the ‘Wireless All Around’ story to one of the biggest exhibition audiences in the world.