When an artist steps onstage at the National Arts Centre, a little bit of magic happens. Performing to an audience on one of the most prestigious stages in Canada not only offers a major boost in confidence, but in your career too.
It’s an experience that Simone Deneau, the newly minted Producer of Variety and Community Programming, wants to extend to more artists across the country.
“Getting a break in the arts is what we are all about,” says Deneau. “We think we can help discover the best Canadian talent, and give them the national exposure they deserve and need.”
NAC Presents is a new program focused on showcasing artists who have earned the “NAC stamp of approval”. While many of these artists are most familiar playing smoky bars and lounges across the country, NAC Presents offers a chance to perform in a venue that is not only beautiful and intimate, but also has the high-quality acoustics and production value that only a national stage could offer.
Leading up to the launch of NAC Presents, BSL was engaged in the development of a full brand strategy and visual identity for the exciting, new program. Offering such a unique opportunity to artists across the country, it was important for NAC Presents to make their mark: Canada’s artists, on Canada’s stage. BSL was responsible for the original logo design and corresponding marketing materials for the new brand launch.
“The beauty of performing on one of our smaller stages is that you can hear absolutely everything,” says Deneau. It’s an experience artists are already enjoying – to be the focal point of the audience, rather than background music in a bar. This series will incorporate established Canadian artists into the mix as well.
Over the past few months artists like The Good Lovelies, Anique Granger, Justin Rutledge, Rae Spoon, and Royal Wood have performed sold-out shows to enthusiastic audiences in the NAC’s Studio and Fourth Stage. In 2011 Harry Manx, Paul Cargnello, Patricia O’Callaghan, and Bruce Cockburn are also set to perform.