Southeast Ontario Counties to Adopt New Branding Developed by BSL

Cornwall, Ontario – April 16, 2012 - The council for the United Counties of Stormont, Dundas and Glengarry have approved a logo design developed by BSL. “The Counties SDG” logo is comprised of a bold SDG acronym and bright colour strips representing each of the counties' 6 townships.

“The brand strategy we developed for the region leverages its many strengths, including accessibility and opportunity.” said Christina Flavell, Director of Marketing Strategy for BSL.

“The colour choices were inspired by the river, agricultural land and sky. They symbolize the pure nature, energy and vitality of the region, while the wave shapes represent strong, upward momentum and growth.” said Senior Designer and Associate Creative Director Peter Mulder, who designed the logo.

Looking for a fresh perspective, the SD&G Economic Development Working Group contracted BSL in the spring of 2011 to develop a unified brand strategy, name and design. The objective of the branding project was to increase awareness of the three counties and enhance positive perceptions among key external target audiences - particularly those focused on tourism and economic development.

With the name and logo design approved, BSL will now provide tag line recommendations, additional designs for specific marketing materials, templates and a brand strategy guidelines book, as part of the branding project.